Post #10: SU as the author

Keeping with the theme of rhetorical analysis, after doing an analysis of a Syracuse athletic schedule, I was assigned to pick some other Syracuse flyer or poster to perform a rhetorical analysis on. For my rhetorical analysis I decided to examine a water conservation flyer posted on the bulletin board on my residence hall floor.

When first looking at the small poster, the first thing that catches my eye personally is the logos at the bottom, not necessarily the words above. My eye first goes to the logo on the bottom right that says “Be Orange, Think Green” so I know immediately that the flyer has something to do with helping the environment. After this I begin to look at the top section of words. However, because of the choices in font colors I am more drawn to reading the longer passage with the white color than the heading in the blue color because of the contrast it has on the background. I think that these passages can be arranged in either way but if they want the first thing you read to be the big passage, I would place the small one below it.

Immediately the flyer utilizes the logos appeal with the statistic that “on average each of us uses about 80-100 gallons of water everyday” which is a good way to grab the attention of the viewer. Then the flyer addresses the viewer directly by saying how “you” can make a difference. This can be argued as being an ethos approach since it is appealing to how you behave ethical and stating that the things you do now that are bad for conserving water can be easily changed, making the person want to try out some of the water saving techniques. Finally, in the heading in dark blue pathos can be seen being utilized in the specific word choice of “precious”. By using this word the viewer is made to associate water with something that is sacred, treasured, beloved, and cherished all connotations of the word “precious”. This in turn makes the viewer feel protected over the water and therefore sets them up to be more likely to listen to the rest of the flyer since they have already experienced this emotional response to the header.

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