As seen through the last few posts I’ve made, currently in my writing class we have been focusing on understanding rhetorical analysis and it’s applications in different aspects of society. As practice for an upcoming essay we will be writing, we were assigned to do a rhetorical analysis on a schedule of a Syracuse athletic team’s schedule. For my practice, I chose to analyze the schedule of the football team which I have photographed below.
The first thing I notice about this schedule is its utilization of color. Immediately on the listing of games, the person viewing can take note of the games highlighted in orange. While these games are this way because they are home games, I also believe that it is printed this way to make people viewing the schedule pay more attention to these days and therefore be more likely to attend these games
Next, the middle section of the schedule includes information on how to buy tickets. Here it is clear that they put in very bold lettering how to order and the different types of tickets they offer, however the put the actual pricing of tickets very small so that way people who view the schedule are more likely to overlook this part, especially since the pricing is stated in a not so bold white colored font. This can also be applied to the left side which displays the different types of seating at the carrier dome, but has the pricing of each section very small so patrons are more likely not to notice it or notice it after the initial appeal of buying tickets so that way they are more likely to buy the tickets.
Overall, I noticed that throughout the schedule the printers used a very bold orange colored sans serif font. I believe the reasoning behind this to be that the orange color makes important parts of the schedule catch the patron’s eye immediately. Additionally, it is known that sans serif fonts are easier to read, which would explain why they would use it throughout the schedule so people can get all the information they want to get, faster and easier.